TEM96: Build a community first (TEM Short)

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TEM96: Build a community first (TEM Short)

This TEM Short is in response to my interview with Tim Topham in Episode 95.

Links:

TEM 95: Tim Topham on Building a Community of True Fans in an Already Crowded Space, Launching a Successful Membership Site and Minimum Viable Products
timtopham.com

You can help me reach two specific goals I've set for TEM:

1. Help me get to $50 per episode on Patreon by pledging as little as $1 per episode to support the show:  https://www.patreon.com/tempodcast

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM95: Tim Topham on building a community of true fans in an already crowded space, launching a successful membership site and minimum viable products

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TEM95: Tim Topham on building a community of true fans in an already crowded space, launching a successful membership site and minimum viable products

Australian piano teacher and performer Tim Topham shares how, through the use of a membership site, newsletter, podcast, blog and webinars, he was able to build a wildly successful piano teaching community in an already crowded space.

Topics Covered:

  • 7:14 - How Tim ended up getting burned out after college, leaving music altogether for 10 years and how his first piano teacher inspired him upon coming back to music

  • 12:20 - The depressing statistics of how many musicians today make a full-time living performing and why it's important to look at a career in music diversely

  • 14:42 - How he found a niche for himself within the piano teaching world which tends to be very traditional

  • 17:56 - How he organizes his content by theme on a monthly basis based on things teachers are asking him to cover

  • 20:08 - Details about The Inner Circle, the online community of piano teachers he has created on his website, and how it was a concerted effort to scale what he was already regularly doing on a one-on-one basis

  • 25:09 - When he initially launched, how he got his first members to join a paid membership site before there was any kind of community already there

  • 28:34 - The number of hours a week he spends per week on his website and all of his digital services

  • 32:09 - The aspects of his business that he outsources since they aren't his strengths

  • 35:33 - How he went about starting to build his website without a huge amount of technical knowledge

  • 37:59 - The importance of shipping a Minimum Viable Product

  • 40:32 - The "crippling perfection" that classical musicians in particular are used to and how it doesn't help anyone be a successful entrepreneur

  • 44:21 - How he has built a team around him to help with various tasks for his business

  • 49:04 - The advice he has for any musical entrepreneur who is trying to get started (or reach the next level) in the business

  • 57:54 - Resources he recommends to musical entrepreneurs

Links:

Favorite Quotes:

"I've got to stop doing things that one, I'm not good at, and two, isn't bringing value to my members."

"It doesn't really matter where you start. Just start something."

If you are a fan of the show you can help me reach some specific goals I've set for TEM:

Help me get to 50 ratings and 50 reviews on iTunes. It takes just a minute and really helps people to find the podcast. Thanks to everyone who has already left a rating!

You can also help me get to 20 patrons on Patreons (and I'm really close!) 

Thanks for all the help spreading and supporting TEM. It means the world to me.

Produced by Joey Santillo

TEM94: The only true key to success (and yes there is one)

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TEM94: The only true key to success (and yes there is one)

There actually is one true key to success and this is it.

Topics Covered:

1:20 - 95% of the music business makes it incredibly easy to get along with them all of the time but your reputation is based almost entirely on how you deal with the other 5%

3:57 - Why it's so important to hold your tongue (and why that is incredibly true with any kind of written communication which has no tone and usually lacks context)

6:35 - The Gary Vaynerchuck 51/49 Rule

7:50 - The tale of a chamber group who ignored the 51/49 Rule, went for short-term gains above everything else and how it ended (Spoiler Alert: It didn't end well)

11:34 - The best advice I ever received from anyone about getting along with other people

16:21 - The importance of remembering that whatever gig you are playing is always important to the person who hired you, no matter the circumstances of the gig

Links:

TEM 92: Steve Dillon of Dillon Music on Passion, Becoming an Authority and Always Thinking
TEM 1: Ranaan Meyer of Time for Three
The Gary Vee Audio Experience

You can help me reach two specific goals I've set for TEM:

1. Help me get to $50 per episode on Patreon by pledging as little as $1 per episode to support the show:  https://www.patreon.com/tempodcast

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM93: How passion leads to becoming an authority (TEM Short)

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TEM93: How passion leads to becoming an authority (TEM Short)

This TEM Short is in response to my interview with Steve Dillon in Episode 92.

How passion can lead to you becoming (and staying) an authority on a subject.

"I think my passion has made me an expert at certain things, thus made me an authority."
—Steve Dillon

Topics Covered:

2:13 - Brian Clark's quote on a simple way to make yourself an authority to most people on anything and how I did that exact same thing a few years ago

5:20 - It turned out that after I did a brief deep dive on marketing that I had a passion for it which has made my continuous research over the last five years happen organically

7:49 - Being an authority on something means you constantly must be consuming new information as the world is always changing

10:06 - One of my passions that I am absolutely an authority on because of years worth of research

Links:

TEM 92: Steve Dillon of Dillon Music on Passion, Becoming an Authority and Always Thinking Long-Term
TEM 82: The 22 Immutable Laws of Marketing (Book Report)
Selling More Books Show
Email me at andrew.hitz@gmail.com

You can help me reach two specific goals I've set for TEM:

1. Help me get to $50 per episode on Patreon by pledging as little as $1 per episode to support the show:  https://www.patreon.com/tempodcast

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM92: Steve Dillon of Dillon Music on passion, becoming an authority and always thinking long-term

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TEM92: Steve Dillon of Dillon Music on passion, becoming an authority and always thinking long-term

Steve Dillon of Dillon Music talking about his 30+ years in the music business. He touches on passion, becoming an authority and the importance of always thinking long-term.

Topics Covered:

5:30 - A summary of Steve's store, Dillon Music

7:23 - The story of how Steve painted a room for his grandmother and when he was in middle school and took that money and bought his first instrument which he immediately traded for two others

11:03 - Steve's lifelong passion for instruments and selling them and how that passion is contagious to anyone he comes into contact with

15:21 - How his passion has helped him become an authority on certain subjects which in turn has helped him to solve problems for people

18:40 - Why trying to monetize the research he's doing to become an expert or the time he spends building relationships with customers is the incorrect way to frame it

23:30 - The keys to why he has done such a great job of hiring people over the years (and why finding a partner to start a small business is the same thing as hiring your 30th employee)

30:45 - What direction he sees things moving on the manufacturing side of the music business

36:08 - How he thought long-term even when he first opened a retail store and was forced to think about short-term things like cash flow (and how that relates to a performer just getting their career off the ground)

47:57 - He talks about the Survey of Music Business course he teaches at New Jersey City University (and why he doesn't spend much time teaching stuff that the students can easily google on their own)

54:30 - Why networking is so vital to success in business (and how so few people are any good at following up with someone they meet in a class or some other professional situation)

57:42 - How Steve was the kid (way before email) that was always calling people asking them questions and how almost all people are looking to help others

Links:

Dillon Music
The E-Myth Revisited by Michael Gerber
Scott Hartman: Episode 48 of The Brass Junkies
How to Win Friends and Influence People by Dale Carnegie 
Think and Grow Rich by Napoleon Hill
Dillon Music Facebook Page

Favorite Quotes:

"My business is my life and my life is my business."

"I think (my passion) has made me become an expert at certain things, thus made me become an authority."

"You have to get out there. You have to be personable and connect with everyone you can."

"When I hire a person I understand that there's gonna be good qualities and bad qualities. My job is to take them both and go to work with it."

"You always have to look long-term unless you're in it for the short-term."

"If you can get along with people, you can succeed."

There are two ways you can support TEM!

You can help me reach two specific goals I've set for TEM:

1. Help me get to $50 per episode on Patreon by pledging as little as $1 per episode to support the show:  https://www.patreon.com/tempodcast

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM91: Cursing gravity

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TEM91: Cursing gravity

History is riddled with examples, both inside and outside of the music business, of people fighting reality and it not ending very well.

Topics Covered:

0:20 - The best blog in the world for entrepreneurs
4:54 - Cursing Gravity
5:40 - Some examples from the music business of us collectively "cursing gravity" and why fighting reality never works out

Links:

Seth Godin's Blog
TEM Blog

There are two ways you can support TEM!

You can help me reach two specific goals I've set for TEM:

1. Help me get to $50 per episode on Patreon by pledging as little as $1 per episode to support the show:  https://www.patreon.com/tempodcast

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM90: Networking the wrong way

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TEM90: Networking the wrong way

Why it's vitally important to never pitch someone the wrong way and the one thing you have to keep in mind to make sure you're not.

Topics Covered:

3:49 - Signing people up for your newsletter without their permission (and why it is so wrong on so many levels)
8:50 - The emails (including a response to my request to unsubscribe that was nothing short of priceless) I received from someone in the business last week that inspired this episode
13:51 - How to successfully pitch me to be a guest on TEM and why I haven't interviewed a ton of podcasters
16:20 - Why the odds of sending a form letter to someone to pitch them will obviously have an incredibly slim chance of really lining up with that person's needs and a rather special email pitch that Seth Godin once shared about
18:27 - The way to network the wrong way on social media like Instagram and Twitter
23:10 - Why it's vitally important to never pitch anyone the wrong way and the one thing you have to keep in mind to make sure you're not

Links:

The Mockingbird Foundation
Garrett Hope: Episode 57
Jason Heath: Episode 62
Hugh Sung: Episode 54
@TEMPodcast on Instagram and Twitter
@Pray4Jens on Instagram and Twitter

There are two ways you can support TEM!

You can help me reach two specific goals I've set for TEM:

1. Help me get to $25 per episode on Patreon by pledging as little as $1 per episode to support the show:  https://www.patreon.com/tempodcast

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM89: Do The Work by Steven Pressfield (Book Report)

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TEM89: Do The Work by Steven Pressfield (Book Report)

A Book Report on the incredible kick in the pants that is Do The Work by Steven Pressfield. This book will fire you up!

Show Notes:

5:34 - Overview of Do The Work by Steven Pressfield

8:26 - Our Enemies

1. Resistance
2. Rational Thought
3. Friends and Family

13:17 - Our Allies

1. Stay Stupid
2. Stubbornness
3. Blind Faith
4. Passion
5. Assistance (The Opposite of Resistance)
6. Friends and Family

19:32 - The Creative Process Broken Down Into Three Sections

1. Beginning
2. The Middle
3. End

Favorite Quotes from Do The Work:

"A child has no trouble believing the unbelievable, nor does the genius for the madman. It's only you and I, with our big brains and our tiny hearts, who doubt and overthink and hesitate."

"Don't think. Act."

"Start before you're ready. Don't prepare. Begin. Remember, our enemy is not lack of preparation: it's not the difficulty of the project or the state of the market place or the emptiness of our bank account. The enemy has a resistance. The enemy is our chattering brain, which, if we give it so much as a nano second, will start producing excuses, alibis, transparent self-justifications, and 1 million reasons why we can't/shouldn't/won't do what we know we need to do."

"In this book, when I say “Don’t think,” what I mean is: don’t listen to the chatter. Pay no attention to those rambling, disjointed images and notions that drift across the movie screen of your mind. Those are not your thoughts. They are chatter. Chatter is resistance."

"We can never eliminate Resistance. It will never go away. But we can outsmart it, and we can enlist allies that are as powerful as it is."

"Do research early or late. Don’t stop working. Never do research in prime working time."

"Research can be fun. It can be seductive. That’s its danger. We need it, we love it. But we must never forget that research can become Resistance. Soak up what you need to fill in the gaps. Keep working."

"Suspend all self-judgment. Unless you’re building a sailboat or the Taj Mahal, I give you a free pass to screw up as much as you like. The inner critic? His ass is not permitted in the building. Set forth without fear and without self-censorship. When you hear that voice in your head, blow it off. This draft is not being graded. There will be no pop quiz. Only one thing matters in this initial draft: get SOMETHING done, however flawed or imperfect. You are not allowed to judge yourself."

"Let’s talk about the actual process—the writing/composing/ idea generation process. It progresses in two stages: action and reflection. Act, reflect. Act, reflect. NEVER act and reflect at the same time."

"When Michael Crichton approached the end of a novel (so I’ve read), he used to start getting up earlier and earlier in the morning. He was desperate to keep his mojo going. He’d get up at six, then five, then three-thirty and two-thirty, till he was driving his wife insane. Finally he had to move out of the house. He checked into a hotel (the Kona Village, which ain’t so bad) and worked around the clock till he’d finished the book. Michael Crichton was a pro. He knew that Resistance was strongest at the finish. He did what he had to do, no matter how nutty or unorthodox, to finish and be ready to ship."

"Start again (before you are ready!)"

Links:

The War of Art by Steven Pressfield
John Beder: Episode 83
Dana Fonteneau: Episode 85
Ranaan Meyer: Episode 1

There are three ways you can support TEM!

You can help me reach two specific goals I've set for TEM:

1. Help me get to $25 per episode on Patreon by pledging as little as $1 per episode to support the show:  https://www.patreon.com/tempodcast

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM88: Arnold Palmer luck (TEM Short)

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TEM88: Arnold Palmer luck (TEM Short)

This TEM Short is in response to my interview with Peter Meechan in TEM87.

How "Arnold Palmer Luck" can help propel any career forward.

Links:

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

https://www.patreon.com/tempodcast

Produced by Joey Santillo

TEM87: Peter Meechan on controlling your own career, unintentional networking and finding your niche in the music business

Here are the show notes for Episode 87 of The Entrepreneurial Musician Podcast featuring Peter Meechan.

Listen via:

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Peter Meechan is a professional composer from England who now resides in Canada. He has had compositions performed by the "President's Own" Marine Band, Edmonton Symphony, Black Dyke Brass Band and many other world class ensembles.

Topics Covered:

  • 5:32 - Pete's indirect journey through music and how he came to become a professional composer

  • 10:42 - How a bar at his university led to some incredibly effective (and unintentional) networking that still pays off for him

  • 18:30 - The great story of how saying yes led to him cold-calling one of the most famous trumpet players in the world, Rex Richardson, which in turn led to a commission

  • 26:43 - How he has come to find his niche as a composer of brass music (in spite of not being a brass player himself) and why it's important to intentionally pursue things within the business that people are actually paying for

  • 37:52 - How many artists have a hangup about marketing their art and why they shouldn't (at least you shouldn't if you're genuine)

  • 45:15 - How we all know colleagues who suck at social media and it can be a turnoff about it in general (but that it shouldn't be) and how the world is still very young in the entire social media experience and how we're still figuring it all out

  • 54:48 - Why he chose to self-publish his music rather than go the traditional publisher route (Spoiler: the old business model made absolutely no sense for him as a composer) and about a traditional publisher he heard about recently that is offering much better terms for composers moving forward

  • 1:03:57 - The importance of controlling your own career and making your own destiny (and why that's a little daunting)

  • 1:09:50 - Why the resource he recommends to all aspiring entrepreneurial musicians he speaking to everyone who is doing what you're doing

Links:

Favorite Quotes:

  • "Humans, as a whole, we're very good at spotting someone who is full of it. The guy who's talking BS. We instinctively pick up on it...And equally we pick up on someone who is incredibly genuine and someone who is incredibly passionate. We don't sit there and think about it. It's just an instinct. And I think the whole making people believe in you and what you do has a whole lot to do with that as well."

Help me get to my $25 per episode goal on Patreon and get a mini-consultation with me!

And you can help me get to 50 ratings on iTunes. Thanks to everyone who has already left a rating!

Thanks for all the help spreading and supporting TEM. It means the world to me.

Produced by Joey Santillo

Start before you are ready

Did you know you can now follow TEM on Instagram? The handle is @TEMPodcast (same as Twitter.)

Here's a short Instagram video I made about my favorite quote from the wonderful Steven Pressfield book, "Do the Work", which is the subject of my next TEM Book Report.

TEM86: Beware the external should's (TEM Short)

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TEM86: Beware the external should's (TEM Short)

This TEM Short is in response to my interview with Dana Fonteneau in TEM85.

Are "external should's" holding you and your art back?

Topics Covered:

  • 1:35 - Why the word should is dangerous (and easier to spot in other people)

  • 5:27 - The example of my good friend and colleague Joanna Hersey and how she went against a strong "external should" and has thrived

  • 7:56 - An example mentioned previously by David Cutler about a "should" that steers an entire corner of the our industry

  • 10:34 - A good strategy to battle "should's"

Links:

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

https://www.patreon.com/tempodcast

Produced by Joey Santillo

TEM85: Dana Fonteneau on figuring out your "Why", holding yourself accountable when you work for yourself and how she got her first paid clients before she had a proven track record

This episode featuring Dana Fonteneau of the WholeHearted Musician will leave you energized and inspired! She said a lot of things I needed to hear and gave me lots of ideas for how to move forward with my own career.

Read More

Don't research during prime working time

"Never do research in prime working time." 

—Steven Pressfield

Well this quote sure was a kick in the pants for me. Actually, the entire book it comes from, Do The Work, has been one giant kick in the pants.

(Note: In the very near future, an upcoming episode of TEM will be a "Book Report" about this book. It's awesome.)

In his book, Pressfield warns about researching too much. To break down his argument to its simplest form, doing too much research is a crutch for not actually doing the work you are avoiding. He warns that it can become resistance.

We are all guilty of that from time to time. Some people are guilty of that all the time!

What I really love about this quoteis how he warns about doing research in the prime working hours of a day rather than doing actual work. This immediately led to me examining my working habits and making sure I'm utilizing my time and my brainpower to the best of my abilities.

As a side note that doesn't pertain directly to research, I have stopped cleaning up my inbox when I first sit down to work in the morning after my shower and coffee. This is prime mental capacity time for me (which I've only recently put my finger on since I'm finally paying attention to such things) and that is wasted by returning simple emails or deleting others.

The corollary to that is that I am pretty much braindead every single day at 4 pm. I don't know why but I am. If I try to pump out another 500 words for my next book at 4 pm it will take me four times as long as it would at 9 am. And it will suck!

So the combination of really paying attention to the data of when I work best (in terms of time of day, how much sleep I've gotten, what I've eaten and many other factors) and Pressfield's advice of not doing research in prime working hours has been a boon to my productivity.

TEM84: Should deadlines be flexible? (TEM Short)

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TEM84: Should deadlines be flexible? (TEM Short)

This TEM Short is in response to my interview with John Beder in TEM83.

Is a lack of a deadline holding your project back?

Topics Covered:

  • 1:22 - How John had some flexible deadlines throughout the process but had a very hard deadline at the end of the project (with consequences for not meeting it!) which brought it across the finish line

  • 4:09 - How we can apply this to each of our own projects like making a website and why deadlines are important

  • 5:21 - Seth Godin's insistence that any project have a hard ship deadline that will be met no matter what

  • 6:10 - How freeing it is to realize (like John did while making this film) that your best work is still ahead of you

  • 7:30 - Do you have any projects that are floundering because they don't have a specific, immovable deadline for shipping (Spoiler: I do!)

Links:

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

https://www.patreon.com/tempodcast

Produced by Joey Santillo

TEM83: John Beder on self-awareness, having performance anxiety as an entrepreneur and battling his inner resistance

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TEM83: John Beder on self-awareness, having performance anxiety as an entrepreneur and battling his inner resistance

Musician turned filmmaker John Beder talks about making the the film "Composed" and all the entrepreneurial lessons he learned along the way that can also apply to any musician.

Topics Covered:

  • 7:13 - John's background in music and the self-aware moment that led to him transitioning to becoming a filmmaker

  • 12:00 - The six-year period where he didn't pursue either music or filmmaking and entered the corporate world including working for Apple in multiple countries (and the lessons he learned)

  • 16:52 - John gives some details into his film, Composed, which is about the how and the why of performance anxiety in music

  • 18:30 - Which lessons about performance anxiety he learned from the movie that can be applied to the entrepreneurial side of being an artist

  • 25:37 - How he used deadlines throughout the filmmaking process (and if they moved or were firm)

  • 31:53 - What lessons he learned about himself through the process of making the film and the importance of battling "the resistance"

  • 38:15 - How he took a great idea (which we all have!) and actually turned it into a film that was shared with the world

  • 44:28 - Did he ever want to quit?

  • 53:22 - How he raised money to fund such a big project

  • 1:02:03 - Why he couldn't have made this film without being a musician first

Links:

"Composed" Documentary
Parker Mouthpieces
Ranaan Meyer: Episode 1
Jeff Nelsen: Episode 5
Linchpin by Seth Godin
(le) poisson rouge
Casey Neistat YouTube Channel

Favorite Quotes:

"There would be times when the camera would be shut off and I'd be putting away all of my stuff and I would have these mini-conversations with people and tell them 'Just so you know, you are helping me to create this film. You're giving me advice on how to create a piece of art and present it to the world and how to prepare for that.'"

"This will be a representation of me as a filmmaker on October 1, 2016. If I make another film, the first one doesn't have any bearing on that, for me personally at least. It will be better and I'll be a better film maker."

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

https://www.patreon.com/tempodcast

Produced by Joey Santillo

The allure of doing the urgent

Here's another truth bomb from my spirit animal, Seth Godin. This one is less than 150 words.

The reason we go for urgent is that it makes us feel competent. We’re good at it. We didn’t used to be, but we are now.Important, on the other hand, is fraught with fear, with uncertainty and with the risk of failure.

I would highly encourage you to take the 60 seconds and read the article.