The allure of doing the urgent

Here's another truth bomb from my spirit animal, Seth Godin. This one is less than 150 words.

“The reason we go for urgent is that it makes us feel competent. We’re good at it. We didn’t used to be, but we are now.Important, on the other hand, is fraught with fear, with uncertainty and with the risk of failure.”

I would highly encourage you to take the 60 seconds and read the article.