TEM37: Would anyone miss your art? (TEM Short)

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One of the things Michael Harley of Alarm Will Sound discussed in Episode 36 was how loyal the audience of his Southern Exposure New Music Series is which reminded me of a question from the great Seth Godin: "If you stopped making your art tomorrow, would anyone miss it?"

Links:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer of FredBrass

TEM36: Michael Harley of Alarm Will Sound

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TEM36: Michael Harley of Alarm Will Sound

Michael Harley is the bassoonist for Alarm Will Sound as well as the Artistic Director of the Southern Exposure New Music Series. He is also Assistant Professor of Bassoon at the University of South Carolina.

Michael's career has had many twists and turns and many instances of him ending up doing things he never envisioned himself doing. His approach to both music and the music business are spot on. It is no wonder he has had such a successful career.

Topics Covered:

  • The importance of jumping right in and saying yes and then figuring it out

  • Why you have to be ready for the opportunities that will come your way

  • Why this might work is better for creating art than this better work

  • The importance of working your ass off

  • What he looks for in a group when booking his concert series

  • Contemporary classical music is an easy sell if it's great

  • How Alarm Will Sound was able to go from a student group to a professional

  • Finding something no one else is doing and that you can do better than anyone else

  • What it was like working with Medeski, Martin & Wood

Links:

Books Referenced:

Favorite Quote:

  • “You jump right in and you say yes and then you figure out how to do it. You say ‘Of course I can.’"

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer of FredBrass.

TEM35: Are you with the 99%? (TEM Short)

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TEM35: Are you with the 99%? (TEM Short)

In Episode 34, Lance LaDuke talked about how 99% of the world goes in the same direction when marketing their product or event. Are you with the 99% or is your marketing remarkable?

Links:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer of FredBrass

TEM34: A Conversation with Lance LaDuke on marketing

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TEM34: A Conversation with Lance LaDuke on marketing

For Episode 34 I welcome back my partner at Pedal Note Media, Lance LaDuke.

Lance is fresh off of an appearance as a Thought Leader at "Marketing Chamber Music: A Savvy Strategy for Success", an event arranged by David Cutler as a part of the Chamber Music America Conference in New York City.

Lance has some really great ideas about marketing and shares with us a bunch of groups that he thinks are really doing the arts marketing thing well. It's a list that really made me think!

Topics Covered:

  • Using a business model canvas to hone your product and determine exactly what problem you are going to solve for whom

  • If 99% of people are going in one direction with their marketing that you should be going in the other direction

  • How marketing is everything (and everything is marketing)

  • Why you or your product need to be remarkable in the literal sense

  • Why you must be incredible before you ramp up your marketing

  • Why only competing on price to make a name for yourself is a losing game

  • Why how you are perceived is reality

  • Why you shouldn’t assume that anyone cares that you can do something better than it has already been done

  • The importance of finding someone who is having success in your corner of the music business and figure out how they’re doing everything they’re doing

Links:

Books:

Favorite Quote from the Interview:

  • "Marketing is everything and everything is marketing. Everything you do should be with an eye towards it."

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM33: Act like you belong (TEM Short)

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TEM33: Act like you belong (TEM Short)

As Sam Pilafian shared in Episode 32, you have to act like you belong no matter who you are talking to in the music business.

Links:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM32: Sam Pilafian of Boston Brass on founding a world-renowned chamber group, what makes someone hirable and how luck seems to be self-generated

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As one person who heard this episode with Sam Pilafian said to me "People just don't have careers like this any more. It doesn't even seem real all the things he's done." Anyone who has played with the Metropolitan Opera, Lionel Hampton and Pink Floyd has some lessons the rest of us can learn from. The entrepreneurial path of Sam Pilafian is incredible. Someone will write a book about this man someday. 

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TEM31: What's In store for TEM in 2016

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This is a quick run down of what's in store for the podcast in 2016 including a few changes to the format. As you'll hear, I will still be doing interviews with industry leading entrepreneurs. But I'll also be discussing various aspects of entrepreneurship with different guests in a more in depth basis.

I will also be discussing my latest venture which will soon be found at banddirectorsguide.com. I'll be sharing the entrepreneurial lessons I learn (hopefully not all the hard way!) as I launch this brand new business.

I'm excited for what the year ahead has in store!

Links:

Books Referenced:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM30: Can you withstand an avalanche of no's? (TEM Short)

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TEM30: Can you withstand an avalanche of no's? (TEM Short)

Links:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM29: Peter Seymour of PROJECT Trio on energy in your presentation, taking action and the need to be brutally honest with yourself about what you can and can not do

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Peter Seymour is one of my heroes in the business. From traditional success (postions with the New World Symphony and Cleveland Orchestra) to founding one of the most creative and successful chamber groups of the last decade (PROJECT Trio), Peter has taken the music industry by storm and his energy is completely contagious. This will fire you up!

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TEM28: The most important part of being an entrepreneur (TEM Short)

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TEM28: The most important part of being an entrepreneur (TEM Short)

The most important part of being an entrepreneur is obvious and even though it goes without saying, we still need to be reminded from time to time.

Links:


You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM27: John Kellogg of the Berklee College of Music

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 TEM27: John Kellogg of the Berklee College of Music

John Kellogg is the Assistant Chair of Music Business/Management at the Berklee College of Music and an entertainment lawyer. He is also the author of the bestselling book "Take Care of Your Music Business: Taking the Legal and Business Aspects You Need to Know to 3.0".

Topics Covered:

  • Why you need to define for yourself what your own definition of "making it" is

  • Working hard in order to put yourself in a position to maximize your talent

  • John's "Three P's" for success

  • How he came to write his best selling book "Take Care of Your Music Business"

  • What he means when he says the music business is 90% business and 10% music

  • The need to be constantly reevaluating the future of the music industry and knowing how to succeed in spite of changes

  • The various online courses he teaches

Website:

Links:

Books Referenced:

 

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM26: Believing you can figure it out (TEM Short)

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TEM26: Believing you can figure it out (TEM Short)

There are two kinds of people in the world: those who believe they can figure out absolutely anything and those that don't. The former make the best players, teachers, entrepreneurs, conductors, anything. The latter usually end up bitter.

I love Jennifer and Julia's story from TEM25 about "figuring it out."

Links:

Books Referenced:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM25: Jennifer Rosenfeld & Julia Torgovitskaya of iCadenza and Cadenza Artists on dealing with fear, the power of simply asking and incorrect assumptions musicians make about the music business

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Jennifer and Julia are two of the bright young stars of the next generation of the music business who are wise well beyond their years. Their discussion in this episode of dealing with fear and the incorrect assumptions people make about the music business are must hear.

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TEM24: Find reasons it will work (TEM Short)

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TEM24: Find reasons it will work (TEM Short)

Finding reasons why something won't work is easy. But as Ron Davis reminded me in Episode 19, sometimes the key is finding reasons why something will work.

Links:


Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM23: Michael Davis of Hip-Bone Music

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 TEM23: Michael Davis of Hip-Bone Music

Michael Davis is the owner of Hip-Bone Music and has performed and recorded with the likes of the Rolling Stones, Frank Sinatra, Michael Jackson, James Taylor and Buddy Rich.

Topics Covered:

  • What inspired him to launch Hip-Bone Music long before it was common for people to self-publish books and albums

  • Why listening as a human being is just as important to success in the music business as listening as a musician

  • How he was able to establish himself as a freelancer in a crowded scene like New York City

  • What the hardest part is about owning his own company

  • How he has funded over 10 different recordings

  • How he approaches product development

Michael's Website:

Books Referenced:

Links:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM22: Load the bus first (TEM Short)

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TEM22: Load the bus first (TEM Short)

My interview for Episode 21 with Max and Scott McKee reminded me of the great book by Jim Collins, "Good to Great". In that book, Jim makes the argument that you should start by putting the right people on the bus before you figure out where it is headed.

Links:


Book Referenced:


Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM21: Max & Scott McKee of the American Band College

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TEM21: Max & Scott McKee of the American Band College

Max and Scott McKee own and operate a music education empire which includes the American Band College, the Western International Band Clinic, and Bandworld Magazine.

Topics Covered:

  • How hiring the best people in the world even at the expensive of losing money in the short term was a successful strategy

  • Why forging personal relationships with both your employees and your customers is vital to success

  • The importance of getting happy customers to do your marketing for you

  • Why passion drives everything they do

Websites:

Links:

Books Referenced:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!


Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM19: Ron Davis, Canadian jazz pianist, on the dangers of being fungible,why sales is such a huge part of what musicians do and how he is the prototypical example of a portfolio musician

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TEM19: Ron Davis, Canadian jazz pianist, on the dangers of being fungible,why sales is such a huge part of what musicians do and how he is the prototypical example of a portfolio musician

Ron Davis is one of the preeminent jazz musicians in Canada who is known for his innovative collaborations and forward thinking. He is a performer, writer, arranger and teacher who has taken a fascinating route to get to where he is today.

He began his professional career by becoming a lawyer. He then got his PhD in French and became an Assistant Professor at the University of Toronto. Then incredibly, after 10 years of not playing a note, picked music back up and became one of the most successful jazz musicians in all of Canada.

On Today’s Episode of The Entrepreneurial Musician:

  • The courage it took for him to get out of his well-paid and steady "cul-de-sac" of a job to become a full-time musician again

  • How he is the prototypical example of a portfolio musician

  • Why sales is such a huge part of what musicians do

  • What drives the innovative collaborations that comprise his project Symphronica

  • The dangers of being fungible

Links:

 Books Referenced:


You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM18: Are you on a cul de sac? (TEM Short)

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TEM18: Are you on a cul de sac? (TEM Short)

Here is my reaction to my interview with former Boston Brass and current Pedal Note Media partner Lance LaDuke. The most striking thing about Lance's career to me is that he has had the courage to bail on three different high profile jobs when he realized that they were personal cul de sacs.

That is easier said than done and Lance is a great example of making things happen in your career rather than waiting for things to get better.

Link:

Books Referenced:


You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM17: Lance LaDuke of Pedal Note Media

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TEM17: Lance LaDuke of Pedal Note Media

Lance is not only one of my best friends but one of the sharpest business minds I've ever encountered in the music business.

This guy has quit the US Air Force Band. He has quit the River City Brass Band. He has quit the Boston Brass. Every time he quit was because he figured out he was on what Seth Godin calls a cul de sac and he had the courage to do something about it.

This is a fascinating interview about having the courage to pull the trigger, making things happen rather than sitting back and waiting for it to come to you, and how his family environment growing up led to him being so good on the mic.

This interview is all over the map and yet is completely cohesive. If you don't know Lance you will quickly figure out why I wanted to start a company with him after we both got out of Boston Brass.

Lance's entrepreneurial endeavors have led him to a career in consulting, performance, media, and academia. He does a little of everything and amazingly does it all well.

There is so much actionable advice in this episode you'll want to take notes!

Topics Include:

  • How the point of differentiation that won him the Boston Brass gig was his business expertise and vision and not anything musical

  • The importance of being yourself and speaking your mind in interviews

  • His approach to programming and how every aspect of it is intentional and considers a number of factors

  • How Lance and I used the Business Model Canvas to create Pedal Note Media

Links:

Books Referenced:


You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass