TEM34: A Conversation with Lance LaDuke on marketing
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TEM34: A Conversation with Lance LaDuke on marketing
For Episode 34 I welcome back my partner at Pedal Note Media, Lance LaDuke.
Lance is fresh off of an appearance as a Thought Leader at "Marketing Chamber Music: A Savvy Strategy for Success", an event arranged by David Cutler as a part of the Chamber Music America Conference in New York City.
Lance has some really great ideas about marketing and shares with us a bunch of groups that he thinks are really doing the arts marketing thing well. It's a list that really made me think!
Topics Covered:
Using a business model canvas to hone your product and determine exactly what problem you are going to solve for whom
If 99% of people are going in one direction with their marketing that you should be going in the other direction
How marketing is everything (and everything is marketing)
Why you or your product need to be remarkable in the literal sense
Why you must be incredible before you ramp up your marketing
Why only competing on price to make a name for yourself is a losing game
Why how you are perceived is reality
Why you shouldn’t assume that anyone cares that you can do something better than it has already been done
The importance of finding someone who is having success in your corner of the music business and figure out how they’re doing everything they’re doing
Links:
Books:
The Purple Cow by Seth Godin
The Lean Startup by Eric Ries
Favorite Quote from the Interview:
"Marketing is everything and everything is marketing. Everything you do should be with an eye towards it."
You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!
Produced by Austin Boyer and Buddy Deshler of FredBrass
