Product announcements don't have to be boring — The Entrepreneurial Musician

If I had a dollar for every time I’ve said the word remarkable on the podcast or in TEM class at Shenandoah Conservatory I would be a rich man!

This is a promo video for a book by Adam Grant, a professor at Wharton and a magician. This is certainly unlike any other book announcement I’ve ever seen.

So frequently, artists (musicians, painters, authors, lots of different disciplines) put a ton of creativity into their art and close to none into how they go about telling people about their art. This is a problem.

While I’m not going to go out and learn any card tricks any time soon, I can learn a lot from this video. And that goes for both the concept and the execution.

Wharton professor Adam Grant gives an overview of his new book, Give and Take (on sale 4/9/13), using an entire deck of playing cards. For more info: http://...