As Seth Godin points out in Unleashing the Ideavirus, there isn’t a single market place that isn’t more crowded than it was a decade ago. So getting attention is harder than ever. Embrace marketing as an entrepreneurial musician today or fail.
The name of the game today is getting noticed which means every single one of us is a marketer.
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I am a professional musician who has performed in over 35 countries around the world. I am the creator of The Entrepreneurial Musician, a consulting service, podcast and blog preparing today’s musician for tomorrow’s reality. I am also the owner of Pedal Note Media, a digital media company. And I’ve seen the band Phish 205 times. No, really.
