The will to execute

"I don't think there is a shortage of remarkable ideas. I think your business has plenty of opportunities to do great things. Nope, what's missing isn't the ideas. It's the will to execute them."

—Seth Godin from The Purple Cow

This is especially true in the music business and in the arts in general. Artists are by definition creative people. We produce creative ideas for a living.

You have plenty of great ideas, many of them quite creative. The problem is so does your competition.

Execution is the name of the game.

It is infinitely harder to get your great idea for a chamber group booked for concerts than it is to come up with the group in the first place.

It is a lot harder to write a book than it is to come up with a good idea for one.

It is much easier to think of a great idea for a website than it is to actually build it.

If you are wondering why you are not having the same amount of success as your competition the answer is almost certainly execution. The X's and O's but also the will to execute.