Tweet of the Week: Gary Vaynerchuk (garyvee)

To quote Gary Vaynerchuk, ideas are shit. This is a little bit of an oversimplification but the point remains a vital one.

Once on an episode of The GaryVee Audio Experience, I heard Gary tell a room full of 30 people that they as a group within a day could come up with next 100 great ideas that will change the world.

The hard part is not coming up with a great idea. The hard part is not only executing on one of them but executing better (or earlier or in some way different) than everyone else in your tiny corner of the world.

The idea muscle is one worth flexing. But the execution muscles are the ones that most people only engage every so often.

And that’s why most of us aren’t that good at getting things over the finish line.

The will to execute

"I don't think there is a shortage of remarkable ideas. I think your business has plenty of opportunities to do great things. Nope, what's missing isn't the ideas. It's the will to execute them."

—Seth Godin from The Purple Cow

This is especially true in the music business and in the arts in general. Artists are by definition creative people. We produce creative ideas for a living.

You have plenty of great ideas, many of them quite creative. The problem is so does your competition.

Execution is the name of the game.

It is infinitely harder to get your great idea for a chamber group booked for concerts than it is to come up with the group in the first place.

It is a lot harder to write a book than it is to come up with a good idea for one.

It is much easier to think of a great idea for a website than it is to actually build it.

If you are wondering why you are not having the same amount of success as your competition the answer is almost certainly execution. The X's and O's but also the will to execute.