Godin: The specific yes and the meandering no

Sometimes Seth Godin nails something on the head so concisely that I think about it for the rest of the day. Today is one of those days.

“While some people reject a new idea simply because it doesn’t work for them, often the people who are saying no are afraid. They’re afraid of what change may bring, and they’re not sure they trust the innovation and the system enough to go forward. But we’ve been conditioned to avoid saying, ‘I’m afraid,’ so if we’re uninformed and afraid, we make up objections instead. And even add angry bravado to our objections, simply as a way of hiding what’s really going on.”

Read the whole thing here: The specific yes and the meandering no