TEM Coaching Chat: Why you're not charging enough for lessons

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This week’s TEM Coaching Chat is all about pricing lessons. I touched on the following:

  • A story of a store that accidentally doubled the price of jewelry they couldn’t sell for months and then it sold out in a week

  • Why not charging much for lessons or any service is a form of hiding

  • Why being the cheapest option isn’t the best way to break into a new market

  • If no one thinks you’re charging too much then you’re not charging enough

Enjoy!