Master Class Monday: Seth Godin on being a linchpin

Here is the first (of many, I’m sure!) Master Class Monday’s featuring Seth Godin.

This is a talk that he gave at Catalyst 2010 that he recently featured on Akimbo. It is crazy how relevant all of it still is a full decade later!

Seth crams an awful lot of content into 51 minutes here.

One of my favorite parts is when he talks about competence no longer being a scarce commodity in the age of Google. That is only more true 10 years later.

Seth talks about creating a movement and that people will hate your movement.

He also talks about being a linchpin, about making yourself indispensable. The age of Google has done nothing to diminish the importance of being a linchpin and nothing ever will.