Godin: The thing about sunk costs
“Of course, we don’t create contribution by flitting from one thing to another whenever things get difficult. But we also sell ourselves short (and harm the people we’d be able to serve) if we’re unable to quit a project that’s gone sideways.
What happened yesterday already happened. It’s a gift and an asset from your previous self. You don’t have to accept if you don’t want to.”
Don’t miss this powerful blog post from Seth Godin on sunk costs and knowing when to quit.
