Quartet #21: Copywriting Tips Worth Stealing, the Golden Rule for Email Replies and More!
I am really vibing with #3 this week! Such a simple concept but it has already made an impact on me and made me feel just a little more in control of my email (which is a gift!)
And without further ado, here are this week's ideas...
Quartet of the Week
1. The 5 Types of Personal Projects (And How You Can Justify Pursuing Them)
A portfolio career tends to involve a lot of project-based work. This article outlines five different types of personal projects and why it is a good idea to pursue each kind.
I found this article two days ago and the very next day I shared the link with someone during a coaching call.
2. 10 Copywriting Tips Worth Stealing
The words we choose to sell the various aspects of our portfolio careers are vital and can absolutely make or break a revenue stream.
I went literally years of being a professional before I learned that copy should focus on benefits instead of features - as in how the person will benefit, not what you are going to do for them.
This simple change made a massive difference in my career.
This article features 10 easy to digest things to think about when writing copy for a webpage, a YouTube video script, an email, anything!
3. When You Should Put Effort Into an Email Reply
Thoughtful communication is one of the biggest keys to the success of any entrepreneurial musician. But there are some traps with things like email.
This quick article asks the question of when you should put real effort into a reply and lays out an equation that is so simple — never put more effort into replying to an email than the other person put into sending it.
That's gold!
4. TEM Tool: Beginning Graphic Design - Fundamentals
This short YouTube video is *awesome*.
I do not have a goal of becoming a professional graphic designer. But the more I learn from simple videos like this, the more I notice things in the logos, websites and YouTube channels that speak to me: both the good and the bad.
It's just like being a musician. It is all about having lots of data. Once you have enough, good and bad, you start to have an opinion about what you want to sound like.
I've just started that journey with graphic design simply by paying attention to videos like this and it is already paying dividends.
This Week in TEM
TEM287 touches on why being thoughtful and intentional about what you learn is better than just learning a little bit of everything at once. It also features a great quote from author Anne Rice about learning.
My Final Thought of the Week
Here's a quote to send you on your way:
"The size of your dreams must always exceed your current capacity to achieve them. If your dreams do not scare you, they are not big enough." —Ellen Johnson Sirleaf
If you can, spend part of your weekend coming up with some dreams that scare you a little bit and I will do the same.
Onward!
Cheers,
Andrew
The Entrepreneurial Musician
New To This Newsletter?
Subscribe here so you don't miss what I share next week.
